Present Work
I currently work as a Principal Brand Designer for Fingercheck, a Brooklyn-based company specializing in Payroll and HR automation. In my time with Fingercheck, I successfully designed and implemented the company's current brand identity, collaborated with an outside agency on the website redesign, and created numerous assets to convey a cohesive image of Fingercheck as a humane, approachable, and trustworthy brand.
I worked directly with the product team on improving our product's UI as well as creating appealing in-app promotional assets. Bellow you will find a selection of creatives that I designed during my time at Fingercheck.
Fingercheck's Rebrand
I led Fingercheck's rebranding with the main goal of refreshing the company's visual identity and creating a more humane and approachable brand image. The senior management team was looking for a way to modernize our looks and the same time keep the logo with minimal updates as it carried significant brand value.
The outcome was a refreshed brand identity that authentically represented the company's values and resonated with its audience, resulting in heightened market presence and increased brand affinity.
The outcome was a refreshed brand identity that authentically represented the company's values and resonated with its audience, resulting in heightened market presence and increased brand affinity.
PaisleyHR
In 2024, Fingercheck launched PaisleyHR, a professional employer organization (PEO) for small businesses.
I've designed the logo from our branded font, Diagramm, by combining basic and alternative ligatures. PaisleyHR's colors were borrowed from Fingercheck's extended color palette.
I've designed the logo from our branded font, Diagramm, by combining basic and alternative ligatures. PaisleyHR's colors were borrowed from Fingercheck's extended color palette.
Accountant Portal
The Accountant Portal was redesigned successfully by the product and marketing teams, focusing on user needs and improving usability. Through targeted marketing, they ensured widespread acceptance among accountants, highlighting the effectiveness of their collaboration.
