Balloon
Branding and UI for a balloon ordering app.
Branding and UI for a balloon ordering app.
This project is based on UI/UX course taught by Cuberto studio. The course focused on creating a single interface for a balloon ordering web application. After I completed the course assignments, I decided to take the project a step further by developing a brand system as well as additional UI elements.
Balloons are most commonly associated with festivities and holiday celebrations. They symbolize joy, celebration, and fun times. The developed identity is meant to reflect the same festive mood and evoke feelings of happiness.
Balloon. Logo Animation
Balloon. Logomark
Balloon. An icon for mobile application.
Balloon. Brand Pattern
Balloon. Brand Colors
Garage Gothic is the primary font for the Balloon brand. It is used for big bold headings.
Helvetica Neue is the brand's secondary font. It is used for the text paragraphs such as product descriptions.
Balloon. Instagram story example.
Balloon. Instagram post sample.
Balloon. Business Cards.
Company's Facebook page mock-up.
Balloon. Landing Page.
Balloon. Delivery Truck.
The user research showed that adding engaging microinteractions into the shopping experience leads to potential increase in sales. In the example bellow, I've added a small gamification to the product quantity slide bar.
Balloon Desktop App UI.
Balloon. Onboarding Screen
Balloon. Home Screen
Balloon. Add to Cart Screen