The Challenge

Isamu Shop is a small artisanal fused tea brewer headquartered in Philadelphia, PA. The company was named after Isamu Noguchi, one of the twentieth century's most important and critically acclaimed Japanese American sculptors. The look and feel for the brand was inspired by Isamu's great body of work. The brand’s inspiration extends to artists including Ruth Asawa, Hayao Idehara, S. Neil Fujita, Kyohei Inukai, Leo Amino, and many others whose work became a cultural bridge between west and east, tradition and modernity. The company is committed to creating beverages grounded by tradition with an exquisite modern twist.